The persistence of learning over time through the storage and retrieval of information
Memory Process
- Encoding: the processing of information into the memory
- Storage: the retention of encoded material over time
- Retrieval: the process of getting the information of memory storage
- With recall you must retrieve the information from your memory (fill-in-the blank test)
- With recognition you must identify the target from possible targets (multiple choice test)
- A clear moment of an emotionally significant moment or event
Sensory Memory
- The immediate, initial recording of sensory information in the memory system
- Storea just for an instant, and most gets unprocessed
- Memory that holds a few items briefly
- Seven digits
- The information will be stored into long-term of forgotten
- Another way of describing the use to short-term memory is called working memory
- Has three parts:
- Audio
- Visual
- Integration of audio and visual
- The relatively permanent and limited storehouse of the memory system

Automatic Processing
- Unconscious encoding of incidental information
- You encode space, time and word meaning without effect
- Things can become automatic with practice
- Encoding that requires attention and conscious effort
- Rehearsal is the most common effortful processing technique
- Through enough rehearsal, what was effortful becomes automatic
- We seldom remember what the person has just said or done if we are next
- We encode better when we study or practice over time
- Our tendency to recall best the last and first items in a list
- Semantic: the encoding of meaning, like the meaning of words
- Acoustic: the encoding of sound, especially the sounds of words
- Visual: the encoding of picture images
- The organizing items into familiar, manageable units
- Often it will occur automatically
- Every time a desires behavior is performed a token is given
- They can trade tokens in for a variety of prizes
- Used in homes, prisons, mental institutions, and schools
- Requires a set of amount of time to elapse before giving the reinforcement
- Requires a random amount of time to elapse before giving the reinforcement
- Albert Bandura and Bobo Doll
- We learn through modeling behavior from others
- Observational learning plus operant conditioning equals social learning theory
- Sometimes learning is not immediately evident
- Some animals through the "ah ha" experience
- Reduce or decrease a desired behavior

- Used to decrease an unwanted behavior
Explicit (declarative) with conscious recall
- Facts, general knowledge (semantic memory)
- Personally experienced events (episodic memory)
- Skills, motor and cognitive
- Classical and operate conditioning effect
- Proactive Interference: the disruptive effect f prior learning on the recall of new information
- Retroactive Interference: the disruptive effect of new learning on the recall of old information
- Incorporating misleading information into ones memory of an event
Associative Learning
- Learning that certain events occur together
- Ivan Pavlov, tested theory on dogs
- A stimulus that naturally and automatically triggers response
- The unleamed, naturally occurring response the UCS
- An originally irrelevant stimulus, that, after association with the UCS, comes to trigger response
- The learned response to a previously neutral stimulus
- The phase where the neutral stimulus is associated with the UCS so that the neutral stimulus comes to elicit the CR
- The diminishing of a conditional response
- Will eventually happen when the UCS does not follow the CS
- The reappearance, after a rest period of an extinguished conditioned response
- The tendency, once a response has been conditioned, for stimuli similar to the CS to elicit similar response
- The ability to distinguish between a CS and other stimuli that does not signal UCS
- The learner is not passive
- Learning based on consequences
- A type of learning in which behavior sis strengthened if followed by reinforcement or diminished if followed by punishment
- They both use acquisition, discrimination, SR, generalization and extinction
- Classical conditioning is automatic
- Operant conditioning involves behavior where one can influence their environment with behaviors which have consequences
- rewarded behavior is likely to reoccur
- Shaping: a procedure in operant conditioning in which reinforcers guide behavior closer and closer towards a foal
- Any event that strengthens the behavior it follows
- Two types of reinforcement
- Positive
- Negative
- Strengthens a response by presenting a stimulus after a response
- Strengthens a response by reducing or removing an aversive stimulus
Primary Reinforcers
- An innately reinforcing stimulus
- A stimulus that gains its reinforcing power through its association within its primary reinforcement
- An event that decreases the behavior that it follows
Continuous Reinforcement
- Reinforcing the desired response every time it occurs
- Reinforcing a response only part of the time
- The acquisition process is slower
- Greater resistance to extinction
- A schedule that reinforces a response only after a specified number of responses
- A schedule of reinforcement that reinforces a response after an unpredictable number of responses
- A schedule of reinforcement that reinforces a response only after a specified time as elapsed
- A schedule of reinforcement that reinforces a response at unpredictable intervals
Sleep
- State of unconscious
- We are less aware of our surroundings
Daydream
- They can help us prepare for future events
- They can nourish our social development
- Can substitute for impulsive behavior
- Someone who imagines and recalls experiences with life like vividness and who spends considerable time fantasizing
- Annual cycle: seasonal variation (bear hibernation)
- 28 Day cycle: sleep cycle
- 24 Hour cycle: our circulation rhythm
- 90 Minute cycle: sleep cycle
- Biological clock
- Our body temperature and awareness changes throughout the day

- There are 5 identified stages
- It takes about 90-100 minutes to pass through the five stages
- The brain's waves will change according to the sleep stage you are in
- The first four stages are known as NREM sleep
- The 5th stage is called REM sleep
- Kind of awake and kind of asleep
- Only last a few minutes, and you usually only experience it once a night
- Eyes begin produces theta waves
- This follows stage one of sleep and is the "baseline" of sleep
- This stage is part of the 90 minute cycle and occupies approximately 45-60 % of sleep
- More theta waves that progressively slower
- Slow wave sleep
- You produce delta waves
- If awoken you will be very groggy
- Vital for restoring body's growth hormones and overall health
- May last 15-30
- It is called "slow wave" sleep because brain activity slows down dramatically from the "theta" rhythm of stage two to a much slower rhythm called "delta" and the height or amplitude of the waves increases dramatically
- Contrary to popular belief, it is delta sleep that is the "deepest" stage of sleep and the most restorative
- It is delta sleep that asleep-deprives person's brain craves the first and foremost
- Rapid eye movement
- Brain is very active
- Dreams occur
- Body is essentially paralyzed
- 20-25 % of normal nights sleep
- Breathing, heart rate, and brain wave activity quickens
- Vivid dreams can occur
- From REM, you back to stage two
- Persistent problems falling asleep
- Affects 10% of the population
- Suffer from sleeplessness and may fall asleep at unpredictable or inappropriate times
- Directly into REM sleep
- Less than .001% of population
- Wake up momentarily, gasps for air, the falls back asleep
- Very common, especially in heavy males
- Can be fatal
- A sleep disorder characterized by high arousal and an appearance of being terrified
- Occurs in stage four, not REM, are not often remembered
- Sleep disorder affecting an estimated 10 percent of all humans at least once in their lives
- Most often occurs during deep non-REM sleep (stage 3 or stage 4 sleep) early in the night
- A sequence of images, emotions, and thoughts passing through a sleeping person's mind
- Manifest Content: the remembered story line of a dream
- Latent Content: the underlying meaning of a dream
Freud's Wish-Fulfillment Theory
- Dreams are the key to understanding our inner conflict
- Ideas and thoughts that are hidden in our unconscious
- Manifest and latent content
- Dreams act to sort out and understand the memories that you experience that day
- REM sleep does increase after stressful events
- During the night out brain stem releases random neural activity, dreams may be a way to make sense of that activity






